If you think you’re selling to everyone, think again. Great marketing and business growth starts with a deep understanding of your customer. In this module we are breaking down what and why you need to revisit who you think you’re selling to. Watch this video to get specific about your customer, their desires and how it relates back to your product.

More leads! More! Everyone thinks they need more leads, but what if you don’t need more leads you just need to do a better job serving the customers and prospects who are in your ecosystem? In this video we cover how to reengage the people who almost became customers. There’s no need to feel awkward when you’ve got a clear script and a process to follow.